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Tom Jago: The Passing of an Industry Icon
<p>The Dean Of Global Spirits This is from The Last Drop Distillers, a company that Tom co-founded: It is with profound and heartfelt sadness that we announce the death of our co-founder and inspirational president, Tom Jago, aged 93. Beloved by us all, we give thanks for his brilliance, his incisive humour and, above all, […]</p>
arthshapiro
Oct 14, 20188 min read


Alcohol vs. Cannabis Marketing
<p>Seth Godin on the Differences Between the Two I have followed Seth Godin for many years and have found him to be among the most insightful marketers I know. Here’s a bit about him — he’s an author (18 bestselling books), an entrepreneur (founded two companies, one of which was sold to Yahoo), a speaker/teacher, […]</p>
arthshapiro
Aug 19, 20184 min read


Bulleit Bourbon: The Birth of a Brand
<p>The True Story of How the Brand Got its Start I’ve known Tom Bulleit since the 1990s and it was under my watch at Seagram that Bulleit Bourbon was developed and launched. Tom is a terrific guy, a real gentleman, and a smart businessman. I saw some Impact Databank sales information the other day and […]</p>
arthshapiro
Mar 22, 20187 min read


Casa Dragones: Tequila with a Pedigree
<p>When passion and expertise meet, extraordinary tequila emerges Bob Pittman, a tequila aficionado and Bertha González Nieves, a certified tequila expert and first woman to be named Maestra Tequilera by the Academia Mexicana de Catadores de Tequila, founded Casa Dragones in 2008. At $275 per bottle, it is both exceptional and aspirational. As the story […]</p>
arthshapiro
Jul 17, 20153 min read


Agave India: What’s in a name?
<p>A Tequila product from India? Yes, that’s right. But, even though Agave India produces an outstanding 100% Agave product, the term ‘Tequila’ or even ‘Mezcal’ is protected by designation of origin registration and reserved for use by Mexico. (You’ll find previous blog posts on how the agave plant found its way to India from Mexico […]</p>
arthshapiro
Nov 18, 20143 min read


“Bartender, I’d like a hummer.”
<p>What’s in a name? A clever, memorable call name for a drink is what makes that drink popular. Where would Seagram’s Seven be without a 7 and 7 or, Peach Schnapps without the Fuzzy Navel? Here’s one for the books. Four middle-aged women are out for their every other week ladies night out. They are […]</p>
arthshapiro
Dec 11, 20132 min read
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