Brand Building and Communications

<p>The Shirley Temple Grows Up The internet, press, and TV are all abuzz with the Dirty Shirley. It’s described as the drink of the summer 2022. The NY Times was among the first to write about it. The Today Show recently went so far as to describe it as overtaking the Aperol Spritzer as the [&hellip;]</p>

<p>The Dean Of Global Spirits This is from The Last Drop Distillers, a company that Tom co-founded: It is with profound and heartfelt sadness that we announce the death of our co-founder and inspirational president, Tom Jago, aged 93. Beloved by us all, we give thanks for his brilliance, his incisive humour and, above all, [&hellip;]</p>

<p>Seth Godin on the Differences Between the Two I have followed Seth Godin for many years and have found him to be among the most insightful marketers I know. Here’s a bit about him — he’s an author (18 bestselling books), an entrepreneur (founded two companies, one of which was sold to Yahoo), a speaker/teacher, [&hellip;]</p>

<p>First, an Update: Last Friday, Wine and Spirits Daily reported that Mark Teasdale, CEO of Proximo Spirits is leaving to join Biggar &amp; Leith, the company Founded by Elwyn Gladstone that markets Malfy Gin and Spytail Rum. Mark and Elwyn have previously worked together at Proximo and William Grant and collaborated on such new brands [&hellip;]</p>

<p>The True Story of How the Brand Got its Start I’ve known Tom Bulleit since the 1990s and it was under my watch at Seagram that Bulleit Bourbon was developed and launched. Tom is a terrific guy, a real gentleman, and a smart businessman. I saw some Impact Databank sales information the other day and [&hellip;]</p>

<p>Checking in with Bom Bom Brands A little over a year ago I wrote about the launch of this interesting new product and Kevin Mowers, the person behind it. You can find the story here. I caught up with Kevin recently and asked him how it was going and what his experiences were as a [&hellip;]</p>

<p>A most unusual brand-building agency In my last posting about Bom Bom, an exciting new product in the cream liqueur category, I mentioned Cops and Robbers as the agency that developed the concept, branding and product strategy. The agency name is a playful approach to duality and a kind of yin yang thinking whereby two [&hellip;]</p>

<p>Look out Rumchata, here comes a serious competitor A while ago, a friend in the spirits business introduced me to some very interesting people developing a new product. I thought it would be worthwhile to follow their journey. One company is driving the liquid and the go-to-market efforts, while the other has developed the concept, [&hellip;]</p>

<p>When passion and expertise meet, extraordinary tequila emerges Bob Pittman, a tequila aficionado and Bertha González Nieves, a certified tequila expert and first woman to be named Maestra Tequilera by the Academia Mexicana de Catadores de Tequila, founded Casa Dragones in 2008. At $275 per bottle, it is both exceptional and aspirational. As the story [&hellip;]</p>

<p>Old Whisky, New Management At the 21st Annual Whisky Advocate Awards, The Last Drop 50 Year Old Blended Scotch Whisky was awarded the highly prestigious Whisky Advocate&#8217;s Blended Whisky of the Year 2014. It’s a remarkable product from a unique and equally remarkable company. I’ve blogged about the company a number of times but only [&hellip;]</p>

<p>A Tequila product from India? Yes, that’s right. But, even though Agave India produces an outstanding 100% Agave product, the term ‘Tequila’ or even ‘Mezcal’ is protected by designation of origin registration and reserved for use by Mexico. (You’ll find previous blog posts on how the agave plant found its way to India from Mexico [&hellip;]</p>

<p>A craft distillery seems to be getting it right despite the odds Few Spirits, run by Paul Hletko in the Chicago suburb of Evanston, is based on a number of inconsistencies. He built a distillery in a town where prohibition ended in 1972 (40 years late) and where there is not a single bar, to [&hellip;]</p>

<p>Move over wine experts – a new approach to wine information If you’re the average wine buyer you probably find yourself staring at the shelf to make a selection. Maybe you look at the ratings from Wine Spectator or Wine Enthusiast. Perhaps you select by the attractiveness of the label. Or, you rely on the [&hellip;]</p>

<p>100 tips to build your personal brand and succeed in business What does this have to do with the Booze Business? Glad you asked. James Espey, a good friend and business associate, wrote the book. James has been at the forefront of innovation in the spirits industry with such creations as Malibu, Bailey’s Irish Cream, [&hellip;]</p>

<p>Bartender or Mixologist Well, it was bound to happen. For some industry pundits and aficionados, the term ‘mixologist’ is another term for a bartender or, as some put it, a bar chef. But, for many in the industry, the term mixologist is off-putting and the preference is for bartender. Ray Foley, founder and publisher of [&hellip;]</p>

<p>To all my loyal readers: Just wanted to let you know that we&#8217;re also on Facebook, where you&#8217;ll find different stories, postings and matters of interest. If you would like to follow the Facebook page, just click the &#8220;like&#8221; button to the right or go to https://www.facebook.com/boozebusiness and click &#8220;like.&#8221; See you there. Arthur &nbsp;</p>

<p>Wine &amp; Spirits Daily had a terrific article last week titled, “Capitalizing on the Growing Ethnic Trend.” The article includes data on the growth rates and buying power of the Latino, African American, and Asian consumer markets. Further, it reports on data gathered by Republic National Distributing Company (RNDC) and describes who drinks what. Some [&hellip;]</p>

<p>Finally, a great Super Bowl ad that makes fun of all irritating marketing and advertising surrounding that mega event. But, you won’t see it when you watch the Super Bowl. Adweek has the following headline on its website Newcastle Brown Ale&#8217;s Super Bowl Ad Teaser Is the Best You&#8217;ll See This Year. Newcastle Brown Ale [&hellip;]</p>

<p>What’s in a name? A clever, memorable call name for a drink is what makes that drink popular. Where would Seagram’s Seven be without a 7 and 7 or, Peach Schnapps without the Fuzzy Navel? Here’s one for the books. Four middle-aged women are out for their every other week ladies night out. They are [&hellip;]</p>

<p>Lauren Reeves, who is a comedian and comments on advertising in AdWeek, recently asked this question. Along the way, she provides a very funny analysis of four different vodka ads. The ads include Grey Goose, Wodka Vodka, Russian Standard and Smirnoff. Of the four, Wodka has received the most hits on YouTube and is very [&hellip;]</p>