Selecting a Wine for Thanksgiving

A husband and wife are walking back and forth in the wine section just before Thanksgiving. They are obviously having a hard time deciding what to buy.

At a different time and place somewhere in the world, the owners of a vineyard have worried about the harvest, pressing,

fermentation, testing, blending, fining, filtration, bottling and dozens of other things the vintner and owners are concerned about. They taste, refine and taste again. On and on it goes until they are satisfied. A great wine is born.

At the same time, the marketing and sales people are concerning themselves with the name, packaging and brand identity. They fuss over the label; they agonize about the back label copy; they pray for good reviews.

We now return to the retail shop where this wine is on the shelf. Our consumer couple is staring blankly at the shelves. We eavesdrop on their conversation:

Somewhere in the world there is the sound of gunfire. Another vintner has blown his brains out.